Einars Odinecs

Hello, I am a software product designer with a background in software engineering based in Oakland, California. I have been working in the tech industry for 15+ years, more than half of that time focused on designing thoughtful and intuitive products. I am currently working on AI-powered tools at ADP.

Below you will find a small sample of projects I have worked on. The best way to reach me is by email. You can also find me on LinkedIn ↗.

ADP Assist

2024 → Preset

ADP Assist hero image showing a few examples of the chat interface of ADP Assist

I am currently leading design for ADP Assist, an AI-powered HR assistant built into ADP’s HCM platforms. It uses generative AI to answer HR questions, flag issues like payroll errors, and automate routine tasks. I drove the product design from early concept to production, shaping the overall experience and collaborating with teams across ADP as we continue to expand its capabilities. Now rolling out to over a million clients, it has been one of the most complex and rewarding projects I have worked on.

Learn more about it on ADP AI Overview page ↗.

ADP × StandOut

2022 → 2023

ADP × Standout hero image showing a few designs Einars Odinecs has worked on for ADP

When the StandOut talent activation platform was being integrated into ADP’s broader HCM ecosystem, I led a small design team focused on a segment of ADP’s talent offerings. Our primary goal was to translate StandOut’s strengths-based approach into ADP’s talent suite, ensuring a cohesive user experience while preserving the unique character of StandOut.

StandOut

2018 → 2021

Standout hero image showing a few designs Einars Odinecs has worked on for StandOut

I led design for the StandOut talent activation platform, a product that helps teams discover their unique strengths and helps companies increase and measure their employee engagement.

Some work I’m proud of:

  • Designed the Team Activities feature, a real-time multiplayer game focused on building team connection that was very positively received by our clients when so many of us were working from home during COVID.
  • Designed the Coaching Intelligence feature, which uses machine learning to surface personalized insights for managers on how to better support and engage their team members. Featured in Forbes ↗!
  • Designed and built StandOut’s first internal design system using Vue.js and Sketch Libraries, partnering closely with Engineering to champion component-driven development.

And a lot more! Learn more about it on StandOut Product Overview page ↗.

Odds & Ends

A long time ago...

Odds & ends hero image showing a few designs for side-projects Einars Odinecs has worked on

Before ADP I worked at GREE ↗, a Japanese gaming company. I was on the data team as a full-stack developer and UX designer, building internal tools that empowered teams across the company. This role laid the foundation for my transition from engineering to product design.

I’ve also worked on some fun side-projects:

More about me

I built my first website when I was 12, right around the time we got our first modem at home. It was made with a lot of photos and HTML tables and was about how cool the 996 911 Turbo was. I put it up on Angelfire. I have been building on the web ever since.

Portrait of Einars Odinecs

I have a lot of hobbies. I have spent a lot of my life practicing photography. I like to take my car to the track a few times a year. I love to grill and am trying my hand at pizza making.

About this site

This site is hand-coded in HTML and CSS, pushed to GitLab, and automatically deployed to Vercel. The primary font is Inter ↗, because it is fantastic and Rasmus is an inspiration, and the fun font on top is LoRes ↗.

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